Shopping for Maternity Wear Got Me Like...

I'm not looking for me but for my several-months-pregnant and uncomfortable-in-the-heat sister. And I'm disappointed to say,  I'm underwhelmed by the maternity wear options.

I thought the popularity of internet shopping would've seen this niche blossom especially within popular brands. So am I missing something?

Here's what I've found so far:

• ASOS has an extensive range (some good, some very bad)
• JCrew is a wasteland
• Seed stocks clothes for mumsy-types, children but not for soon-to-be mummas?
• A Google search brings up "specialty" stores and not the brands you know and love as a non-pregnant person
• Country Road? Barren.

Would someone please tell me where the look lovely, feel lovely maternity wear is?